About Us

PureSmile™ is an Irish oral-care brand dedicated to creating faster, smarter, and more effective brushing solutions.
We designed the PureSmile™ 360° automatic toothbrush to offer a complete clean in just 40 seconds, combining advanced 360° sonic technology with ultra-soft, gum-friendly silicone.

Our goal is simple: make daily brushing easier, more comfortable, and far more efficient than traditional or electric toothbrushes.
With PureSmile™, you get a deep clean that reaches every angle of your teeth — helping reduce plaque, improve freshness, and support a naturally brighter smile.

Based in Ireland, we focus on safe and innovative oral-care products that meet modern expectations.
Each PureSmile™ toothbrush is engineered to protect sensitive gums, deliver professional-level results at home, and simplify your oral-care routine.

Today, PureSmile™ is trusted by thousands across Ireland who want a fast, automatic, and dentist-approved way to clean their teeth.
Our mission is to bring the future of brushing to every home — through smart 360° technology, high-quality materials, and a commitment to better daily oral care.